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The car that didn’t make it through ignorance

July 5th, 2016



The noble Lancia Thesis, that didn’t make it through ignorance in 2003

Neither elegance nor effectiveness helped this Italian car pass through ignorance.



On a stroll through Frankfrut, I could sense a limousine turn into the street I was on. And there it was. The Lancia Thesis.

An upper class sedan the kind Mercedes claims for its brand. But with a way better price-performance ratio. That no competitor offered in its category.

Some 13 years later, I feel the same sensation when a Tesla comes down the road in my posh Munich neighborhood.

When something unusual is about to happen, people can sense it before they get to see it.See more Lancia modelson Spiegel Online









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