Home > design, new classic advertising, shared, transformative > The car that didn’t make it through ignorance

The car that didn’t make it through ignorance

July 5th, 2016

 

 

The noble Lancia Thesis, that didn’t make it through ignorance in 2003

Neither elegance nor effectiveness helped this Italian car pass through ignorance.

 

 

ignorance
On a stroll through Frankfrut, I could sense a limousine turn into the street I was on. And there it was. The Lancia Thesis.

An upper class sedan the kind Mercedes claims for its brand. But with a way better price-performance ratio. That no competitor offered in its category.

Some 13 years later, I feel the same sensation when a Tesla comes down the road in my posh Munich neighborhood.

When something unusual is about to happen, people can sense it before they get to see it.See more Lancia modelson Spiegel Online

 

 

 

 

ignorance

 

ignorance

 

Share on StumbleUpon1Tweet about this on TwitterGoogle+1Digg thisshare on Tumblr0Share on LinkedIn1Pin on Pinterest0Email to someoneShare on Facebook0
A-68042577-1