On a stroll through Frankfrut, I could sense a limousine turn into the street I was on. And there it was. The Lancia Thesis.
An upper class sedan the kind Mercedes claims for its brand. But with a way better price-performance ratio. That no competitor offered in its category.
Some 13 years later, I feel the same sensation when a Tesla comes down the road in my posh Munich neighborhood.
When something unusual is about to happen, people can sense it before they get to see it.
Lancia Lancia Thesis Sergio Marchionne The car that didn't make it through ignorance