“The business of truth in a past when insincerity and trickery were expected.”

truth well told - 1912

1912

 

Creatives

Client

Director

 

Zach McDonald & Koen Malfait

McCann New York

Daniel Eskils

truth
Truth is a tool
a precise and wreckless apparatus
that creates something meaningful and relevant
where there was nothing of consequence before

This is the truth
we opened our business in 1912
a small office in New York City
Back then there were no true standards in the advertising business
No ethics, no poetry, no heart
Insincerety and trickery where expected

We founded the McCANN company as an antidote
an experiment to see what would happen
when we place truth and storytelling above all else

 

 

truth