Amazing. Be it for study purposes, do visit the site.
Recently Ello causes a stir. With more amazing beauty of strictly functional.
“That’s the thing of the Scandinavian thing.” says Per Arnoldi in a video interview with Richard Quest. “We are practical people. It is not a fantasy thing. There is not a lot of mystery here. Not a lot of mystery…”
Per Arnoldi: In a hotel, art is a decorative element. You are not trying to tell anyone anything about existentialism. That we are all gonna die, that life is short and cruel. (laughs out loud) I mean that is not where we are. That is not where we are. It’s hospitality.
Richard Quest: Striking design that is also strictly functional.
Per Arnoldi: It’s organised, we are organised here.
Richard Quest: Scandinavian design is very much followed and en vogue at the moment. Why is that you think?
Per Arnoldi: The serious answer is that in a crisis, when a crisis is on, which it is, you propably want to buy something that is not too elaborate. Where you feel that the design has been minimised, kept at a minimum, so we don’t splurge.
Richard Quest: Now this is one of the corridors of the hotel.
Per Arnoldi: (gigglies) Yes. Definitely.
Richard Quest: But your art is here. You Did these pieces.
Per Arnoldi: Yes, I did these pieces.
Richard Quest: What where you thinking?
Per Arnoldi: This is a decorative piece. No one is crying or screaming or begging or preying – or anything difficult.
This is a hotel corridor, for christ sake. Find your room and pray that your key works. (giggles)
That’s hotel philosophy, don’t you think?
Hint:
When it doesn’t add up start subtracting (derived from)
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