We’ve all had our share in beating around the bush alongside with the evolving world wide web until only recently, when the web arrived with us all at its original regulation, which was then eventually coined web2.0. A back to the future just happened. Alas, Dr. Ian Malcolm has long revealed the secret behind it all in Lost World [Jurassic Park 2]:

“Life always finds a way”

Consequently the current development moves us on to social media, the social r/evolution. Again we get all excited and concern ourselves in all that we do, and in all that we are… Alas, the London IPA comes to the aid and strives to provide orientation and a definition at last. 10 unparalleled bloggers, each defines one principle for the rest of us on their blogs:

IPA Social – 10 Principles

1. People not consumers – Mark Earls
2. Social agenda not business agenda – Le’Nise Brothers
3. Continuous conversation not campaigning – John V Willshire
4. Long term impacts not quick fixes – Faris Yakob
5. Marketing with people not to people – Katy Lindemann
6. Being authentic not persuasive – – Neil Perkin
7. Perpetual beta – Jamie Coomber
8. Technology changes, people don’t – Amelia Torode
9. Change will never be this slow again – Graeme Wood
10. Measure and evaluate – Asi Sharabi

Source: IPA Social
Background: This entry accompanies a German version to help get the conversation started in the German marketplace.