How lovely, the ad industry seems to be profiting from or despite new and social media influences in unpredicted ways.

A February 2012 report from Strategy Analytics predicted US TV advertising revenues to grow 3.7% in 2012 to occupy a 41% share of total US advertising revenue. Global TV advertising revenue growth is predicted to be 5%, reaching $188.5 billion, equal to 40% of global spending.

 

 

It certainly caught me by surprise to suddenly see Advertising Age scoring high on bloglevel, up there with Mashable and TechCrunch.

Smiling faces being transformative can soon be seen laughing all the way to the bank.

This is especially true when we learn to do social good along the way and keep at it.

How do increasing conversations ad to the growing interest in our ad industry?

And do they, or is it me hoping for betterment to finally become reality?

 

Advertising Age


 
Influence
Popularity
Engagement
Trust



96.2
100.0
100.0
100.0




Fast Company


 
Influence
Popularity
Engagement
Trust



93.3
93.3
94.0
94.6




Co.Design


 
Influence
Popularity
Engagement
Trust



75.5
74.4
78.7
75.5




Adweek


 
Influence
Popularity
Engagement
Trust



38.5
39.7
17.6
31.2




 

 

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