James Belkevitz's Google board game



Pat C. Klein's Facebook board game

 

Facebook

said to you and to everyone else: Build your content here on our site, and we’ll make it easy for you to effortlessly share it with your friends and their friends and their friends. Over time, of course, the clutter leads to less sharing, and now you can pay them to promote your work to the very people who used to bump into it for free. They have control of a scarce resource (attention) and they’re building a business around it.

LinkedIn

approached many bloggers over the last year and asked them to contribute original posts on their site. In exchange, they’d direct lots of their readers to the content. Of course, it’s not hard to see how soon it will become an isolated garden, a platform they own and can charge a toll on. They have control of a scarce resource (attention) and they’re building a business around it.

Google

cancelled their RSS reader because RSS is a free, unchokable service, one that’s hard to put a toll on. On the other hand, when you build on their platform, you become part of their ecosystem, a click away from all sorts of revenue. They have control of a scarce resource (attention) and they’re building a business around it.

 

Read on.

 

 

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