Not giving a damn
Summer is here.
The “Whatever’s Comfortable” campaign (from last summer), much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In “Beach”, we are captivated by a man who owns his self-comfortableness so completely as he walks casually down the beach. This guy is owning it.
beach Ian Reichenthal Jeff Dryer Scott Vitrine Self-comfortableness so completely self-understanding shampoo Southern Comfort summer’s here - own it