Scarlett Johansson’s new fragrance spot is totally ridiculous. So, why is it sort of wonderful?

Scarlett Johansson für The One
via Adweek.
Find anwers from Emma Bazilian over here on adweek.
Client: Dolce & Gabbana
Spot: “The One”
Director: Jean-Baptiste Mondino
Talent: Scarlett Johansson
Music: “A Place in the Sun” by Franz Waxman, performed by the National Philharmonic Orchestra
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like 

