Apple sticks to a straightforward product message with its latest ad, “Stickers.” The ad broke Monday night, about 24 hours before the company is expected to report its third quarter fiscal year 2014 earnings. This ad may be designed to stimulate demand for back-to-school and to clear out inventory to make way for the new models.
People are keeping their iPad around the house. It is of best use for on the sofa. They make little if any use of it for on the road.
The sales figures are decreasing. Macbook Air is now the bestseller. What consumes people, consumes them at their conventional places. Be it the work place, their workspace at home or the kitchen. Anywhere but outdoors.