Key Visual Ana Andjelica

 

 

Ana Andjelic, the omnipresent strategic thinker at Spring Studio, New York has published her reference site and speaks about why’d she done it on linkedin.

It consists of a full bleed key visual and four plain text content categories. Each listing dropped down lines of plain text, no eye candy aside from the iconic bowieesque key image, and no menu or social icons other than on the front page.

Remember when your agency asked you to act like a rock ‘n’ roll star?

Decision makers will have to use the back button to move from one to the other. The site respects their scarce time and allows for a comprehensive impressive scan in between everything else.

Have a look.

 

 

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