Before

 

NYTimes with unaltered editorial design since 2006.

NYTimes with unaltered editorial design since 2006.

 

 

After

 

NYTimes redesign for improced handling with mobile devices

NYTimes redesign for improced handling with mobile devices.

 

 

 

Will the New York Times redesign lead to a new web standard? Mark Wilson from CoDesign wants to know.

The short answer: No, of course not.

Recently webdesign has returned to its raw HTML purism driven by the popularity of blogs in the past 10 years and the simplified user experience that comes with it. Overcomplicated user interfaces introduced by ad agencies and their brand client were repelled.

An enormous outcome, considereing how many million Dollars were thrown at the web by ad agencies and their brand clients.

The real driver is the creativity of the young, technology savvy such as Matt Mullenweg of WordPress, David Karp of tumblr or Ben Silbermann of Pinterest und the high volume of successful bloggers the three enabled and brought forward.

Liquid design has been offering a viable solution for 17 years to allow for creative management of multiple output formats i.e. mobile devices and larger pc or tv displays.

Template & theme based design is standard since 17 years.

Meanwhile Lauren Indvik has more for you on Mashable.

 

 

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