“Rain, heat and snow”
The U.S. Postal Service is in the red with $1.3 Billion in this years first quarter
What to do?
Cancel unprofitalbe delivery on Saturdays and in this instance only, a cobbler shouldn’t stick to his last and create new meaning for the brand.
A good practice to continue with continuously.
Dress up like the postman
USPS puts its 238 years of experience with all kinds of weather conditions to the test with its high end fashion clothes. The clothes are being introduced at the New York garment district and become widely available in 2014.
Even the smallest actions can leave their stamp on history. What do you think could change the world for the better? #RosaParks
— U.S. Postal Service (@USPS) February 19, 2013