Product and profit
Porsche is the world’s most profitable car company by proportions. In 1993 the company didn’t see a light at the end of the tunnel with DM 240 Mio losses. In 2004 yet another door jumped open and the annual balance was saved
Each time the product created new meaning for the brand with buyers in the US and China.
What helped the businesses become profitable?
What is the product best known for?
Porsche’ website demonstrates clumsiness with non-automotive design.