How can thinking that takes place so quickly as in a blink of an eye be at all useful? Don’t we make the best decisions when we take the time to carefully evaluate all available and relevant information?
Certainly that’s what we’ve always been told. We live in a society dedicated to the idea that we’re always better off gathering as much information and spending as much time as possible in deliberation. As children, this lesson is drummed into us again and again: haste makes waste, look before you leap, stop and think.
But Malcolm Gladwell doesn’t think this is true. There are lots of situations–particularly at times of high pressure and stress–when haste does not make waste, when our snap judgments and first impressions offer a much better means of making sense of the world.¹
¹ Via Malcolm Gladwell’s blog on his second bestselling book Blink: The Power of Thinking without thinking, published in 2005
- Blink: The Power of Thinking Without Thinking [Hardcover]—Amazon.com
- Wait! Was Blink right after all?—Malcolm Gladwell, gladwell.com
An intriguing paper from Science on why important decisions may be best made without deliberation.
- Mehr verbale Präszision bitte.—Peter Zschaller, Texter gesucht [More verbal prescision, please!—Peter Zschaller, copywriter wanted]
- Ist der Ruf erst ruiniert.—Peter Zschaller, Texter gesucht [You have nothing to lose once you’ve lost your reputation.—Peter Zschaller, copywriter wanted]
German language references:
accuracy Blink Malcolm Gladwell precision prescision rapid cognition sciencemag.org Stefan Zschaller tough decision verbal precision