HELLO SPECTACULAR PEOPLE AT POKE
|What do you think it takes to be a good copywriter at a digital agency?|
|Courage. The long answer is: A healthy self-image.|
|How do you feel about bad grammar?|
|A wild boar on a spit is mistakenly wheeled out in front of guests at a vegan dinner party. Turn this awkward situation into something positive using just words. (Imagine the chef using your words to calm the outraged guests.)|
|Come up with a three-word slogan to encourage 15 year-old boys in the UK to save money.|
|”Don’t take drugs!‟ (Imagine a mother shouting out the window to address her children, as seen in the movie Almost Famous)|
|What is the single best line of copy – or sentence – you’ve seen in recent years?|
|”Ideas that do.‟ (coined by Gareth Kay from Goodby)|
|What are your three favourite digital things (sites / mobile apps etc)?|
|My blog, my credentials, Apple’s weather widget.|
|Write an email (one hundred words or less) to convince 40 year-old mothers to find out more about the best value cable TV package ever. Consider the email subject as well.|
|UK mums make more time for wasting
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[no logo – ‘Click here’ brings up a matching landing page with Jack Vettraino postcard seaside imagery and a robust custom made ‘check availability’-button w/answers to all conceivable question the inquirer may have.]
Requisite from a Nicolas Roope presentation
- Poke needs a spectacular copywriter—wanted website
- Poke London—credentials
- via Obama stole our writer—Poke blog
- Mach Sachen. Mach keine Werbung für Sachen.—Mark Sargent, Neue Werbung.
German language reference:
copy test Copywriter for Poke copywriter wanted hr ad Mark Sargent Nicolas Roope Poke London recruitment things vs. advertising Webby Night Germany