Copywriter for Poke

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May 28th, 2011 admin Leave a comment Go to comments

HELLO SPECTACULAR PEOPLE AT POKE Find answers to the following 7 questions you posted here to whittle down a shortlist for selecting your copywriter.
	What do you think it takes to be a good copywriter at a digital agency?
	Courage. The long answer is: A healthy self-image.

	How do you feel about bad grammar?
	Good.

	A wild boar on a spit is mistakenly wheeled out in front of guests at a vegan dinner party. Turn this awkward situation into something positive using just words. (Imagine the chef using your words to calm the outraged guests.)
	”Pork rocks.‟

	Come up with a three-word slogan to encourage 15 year-old boys in the UK to save money.
	”Don’t take drugs!‟ (Imagine a mother shouting out the window to address her children, as seen in the movie Almost Famous)

	What is the single best line of copy – or sentence – you’ve seen in recent years?
	”Ideas that do.‟ (coined by Gareth Kay from Goodby)

	What are your three favourite digital things (sites / mobile apps etc)?
	My blog, my credentials, Apple’s weather widget.

	Write an email (one hundred words or less) to convince 40 year-old mothers to find out more about the best value cable TV package ever. Consider the email subject as well.
	UK mums make more time for wasting Jack Vettriano Why? British mums now have an advantage in managing their time. They can make better use of their leisure time. Make educated choices and if they want, make use of a little strategic consumption with the best value cable TV package ever. Starting at as little as £6.49 a month. Where? From anywhere in the UK. Cool calm connected like no other country can offer. Broadband and calls. See what is right for you. We’ve included a ‘check availabilty button’ at your convenience with answers to your most pressing question before you even ask. Click here to find out about the best value cable TV package ever. A public service message brought to you by plusnet, good honest braodband from Yorkshire [no logo - 'Click here' brings up a matching landing page with Jack Vettraino postcard seaside imagery and a robust custom made 'check availability'-button w/answers to all conceivable question the inquirer may have.]
Requisite from a Nicolas Roope presentation