UNSOLICITED PROPOSITION

 

 

 

 

After Hillary Clinton’s logo broke the Internet, Moving Brands®considered a new, logo-less approach in a five-day design sprint.

 

 

Hillary billboard by Moving Brand.

 

 

Moving Brands®, an international ad agency with an office in East London, took on FastCompany’s challenge to remake the Clinton campaign branding.

 

 

 

 

Step 1︎⃣ Get to know your client

 

 


Webseite von Moving Brands®.

 

 

Step 2︎⃣ Research and Form A Point Of View

Mobil von Moving Brands®.

 

 

Step 3︎⃣ Define The Brand Story, “Make It Real”

 

 

red thread of story line by Moving Brand

 

 

Hillary Plakate von Moving Brand.

 

 

new bags vs old bags von Moving Brand

 

 

Step 4︎⃣ Decide On A Name

 

 

Banner von Moving Brand®

 

 

Steps 5︎⃣ and Beyond: The Visual Brand

 

 

Buttons von Moving Brand®

Visual stuff that most laypeople would call “the brand.”

 

 


Bedeutender Fortschritt auf gemeinsamer Grundlage von Moving Brand®.

 

 

Moving brand® wörtlich genommen.

 

 

Please read Mark Wilson’s full article, it’s right on and obligatory for practitioners in the communications business.

Further unsolicited propositions | New classic advertising

 

 

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