After Hillary Clinton’s logo broke the Internet, Moving Brands®considered a new, logo-less approach in a five-day design sprint.
Moving Brands®, an international ad agency with an office in East London, took on FastCompany’s challenge to remake the Clinton campaign branding.
Step 1︎⃣ Get to know your client
Step 2︎⃣ Research and Form A Point Of View
Step 3︎⃣ Define The Brand Story, “Make It Real”
Step 4︎⃣ Decide On A Name
Steps 5︎⃣ and Beyond: The Visual Brand
Visual stuff that most laypeople would call “the brand.”
Please read Mark Wilson’s full article, it’s right on and obligatory for practitioners in the communications business.
#hillaryclinton FastCompany Hillary make it real Mark Wilson Moving Brands