The ad Claude Hopkins created to take Schlitz Beer from 8th in Sales to Number One in America



 

 

 

 

 

 

Pre-emptive advertising by Claude C. Hopkins

All American beer breweries ads back then claimed their beer to be PURE. Schlitz was first to market with ads that demonstrated just how such purity was achieved. Apple’s advertising today benefits from being pre-emptive in much of the same way.

 

 

 

Share on StumbleUpon0Tweet about this on TwitterGoogle+0Digg thisShare on LinkedIn0Pin on Pinterest0Email to someoneShare on Facebook0