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Pre-emptive advertising by Claude C. Hopkins
All American beer breweries ads back then claimed their beer to be PURE. Schlitz was first to market with ads that demonstrated just how such purity was achieved. Apple’s advertising today benefits from being pre-emptive in much of the same way.
- The ad Claude Hopkins created to take Schlitz Beer from 8th in Sales to Number One in America—Wordsmith Bob
- Long lost third book of Claude C. Hopkins recovered—billiondollaradsecrets.com
Apple advertising Claude C. Hopkins pre-emptive advertising Schlitz beer