I am familiar with percolators, its how I brewed my coffee, lot’s of coffee, for the most part of my adult life in the US.

With percolate (the transformer), I rely on this fine British lad, who’s weekly letter I have come to enjoy for insights besides my very own.

A pointer to better understand today’s media seems central to the percolate idea.



Stock & Flow

  1. Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist.
  2. Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.
  3. Read the full article by Robin Sloan over at Snarkmarket if you will.