Adweek’s ad of the day by W+K / BMW Shanghai

An overworked dad becomes a tireless hero in this touching Chinese ad for BMW

An overworked dad becomes a tireless hero in this touching Chinese ad for BMW


Creative agency Wieden+Kennedy is a master of the small drama and as such tells excellent stories.

The pressure that brands and their agencies are exposed to by current tendencies to emotion and narratives, is deflecting our advertsing industrie’s actual task. Namely, the one to sell stuff.

  • Story telling seduced the introduction of additional levels that contribute little or nothing to the product.
  • Focus on product and much required attention is lost on an audience already suffering from decreasing attention span.
  • Where could the emotions run higher than at the sight of a desired object (BMW X3)?
  • The advertising industry is celebrating best practices that go astray from the task to sell stuff.

 

 

Go the whole hog

Ads coping with World Cup Russia 2018

Vitalis concentrated power snack campaign by BBDO Germany (Düsseldorf).

Vitalis concentrated power snack campaign by BBDO Germany (Düsseldorf).

One ad knew how to cope with everyones attention on the world cup in an undeniably bitter sweet way

When nothing matters aside from soccer and nations around the world turn either into party hooligans or utterly depressed losers how do you do away with advertising?

German food brand Dr. Oetker and BBDO Düsseldorf know how to position their Vitalis concentrated power snacks so it would apply to losers and champions alike in a time of uncertain outcome and high emotions.

“Technology” Your Sunday song.

Fatima

“Technology” (Prod. Oh No) from Circle long play by Fatima.

Bare skin

Hollywood star Chloë Grace Moretz

Hollywood star Chloë Grace Moretz

“Many shy away from going barefaced when heading out, when in truth, their glow hails from within. Japanese premium skincare brand SK-II hopes to shed beliefs that makeup is a definitive equivalent to a person’s confidence.”

Mikelle Leow | Design Taxi

SK-Li, the Japanese premium skin-care brand tabs into the current tendencies toward so-called authenticism with their ‘#BareSkinProject’-campaign featuring Chloë Grace Moretz refreshingly bare faced. She prepared for the shoot with ‘Facial Treatment Essence’, the brand claims.

Meanwhile we feel drawn for infinite reasons in the spell of a fellow being, thing or brand.

Curiosity brings our attention to anything unheard of or unseen. But so does disgust, envy, jealousy or hate.

These days, super model Heidi Klum, who does a good job, can be seen on even more publicised pictures then usual. She trust to haven fallen in love with Tokyo Hotel guitarist Tom Kaulit and knows how to make use of the glow and sparkle one owes to the bloom of a fresh love affaire. Love makes the loving glow with bliss, and such glow then reflects from their surrounding. The pro in Heidi Klum is aware of such magic moment.


Read in fullby Patrick Coffee