Twitter said it would remove tens of millions of suspicious accounts says the NYTimes

Jeff Chiu:Associated Press

Jeff Chiu:Associated Press

Those who have bought fake followers in an effort to amplify their online presence, and others who are followed by suspicious accounts, will see their followings shrink. Above, Twitter headquarters in San Francisco.

The move would reduce the total combined follower count on Twitter by about 6 percent — a substantial drop.

Read in full by Nicholas Confessoreand Gabriel J.X. Dance

 

 

Adweek’s ad of the day by W+K / BMW Shanghai

An overworked dad becomes a tireless hero in this touching Chinese ad for BMW

An overworked dad becomes a tireless hero in this touching Chinese ad for BMW


Creative agency Wieden+Kennedy is a master of the small drama and as such tells excellent stories.

The pressure that brands and their agencies are exposed to by current tendencies to emotion and narratives, is deflecting our advertsing industrie’s actual task. Namely, the one to sell stuff.

  • Story telling seduced the introduction of additional levels that contribute little or nothing to the product.
  • Focus on product and much required attention is lost on an audience already suffering from decreasing attention span.
  • Where could the emotions run higher than at the sight of a desired object (BMW X3)?
  • The advertising industry is celebrating best practices that go astray from the task to sell stuff.

 

 

Go the whole hog

Ads coping with World Cup Russia 2018

Vitalis concentrated power snack campaign by BBDO Germany (Düsseldorf).

Vitalis concentrated power snack campaign by BBDO Germany (Düsseldorf).

One ad knew how to cope with everyones attention on the world cup in an undeniably bitter sweet way

When nothing matters aside from soccer and nations around the world turn either into party hooligans or utterly depressed losers how do you do away with advertising?

German food brand Dr. Oetker and BBDO Düsseldorf know how to position their Vitalis concentrated power snacks so it would apply to losers and champions alike in a time of uncertain outcome and high emotions.

“Technology” Your Sunday song.

Fatima

“Technology” (Prod. Oh No) from Circle long play by Fatima.