AeroMexico surprised Americans with discounted flights to Mexico based on their DNA

DNA discounts for Americans living in the South | AeroMexico

RT by Ogilvy.com

Aeromexico wants everyone to know that there are no borders within us. And while the US is the top destination for people flying from Mexico, Mexico is far from the top destination for people flying from the US. To change that, Aeromexico set out to prove that for many people, Mexico isn’t just a place on the other side of the border.

Anthony Bourdain with no reservations on Mexico

“I spent most of my life hanging around crummy joints with a buncha punks drinkin’ the beer, eatin’ the hash and the hot dogs and watchin’ other people go off to Florida while I’m sweatin’ out how to pay the plumber.”

Eddie “Fingers” Coyle

Great characters make great drama

One of two new ads for British network ITV, directed by James Marsh, Uncommon Creative Studio.
Detective Inspector Fred Thursday
Roger Allam as Detective Inspector Fred Thursday and Shaun Evans as Detective Constable Endeavour Morse

NYTimes sticks to its tabloid design with its digital edition and resists a break in branding

NYTimes digitale Ausgabe neben der Papierausgabe gleichen Datums.
NYTimes digital edition
NYTimes Druckausgabe
NYTimes print edition

Newspapers you are accustomed to have replaced their print editions tabloid layout for one following best practices in interface design and user experience for their online edition.

A move to responsiveness toward what their online readers are accustomed to.

Not so the New York Times.

And that as I assume, for a good reason. The NYTimes prevents the fracture of their brand experience when the reader switches from holding the paper in their hands to viewing it on computer display.

In keeping with the familiar print tabloid layout the digital edition was introduced in 1996. Learn how they achieved a responsive experience for their online readership without compromising the familiar tabloid layout:

“Gold Digger.” Your Sunday song.

Kanye West Gold Digger

I remember giggling with happiness when I first heard “Gold Digger.” I was going down the highway at 80 miles an hour with the windows down, driving a friend of mine back from Sag Harbor on a Wednesday afternoon in the summer of 2008. She put this song on, and that was literally the first time I ever heard Kanye—I know that’s really embarrassing to say. I was like, “How did I miss this?”

For some reason, I always felt like I was too old for hip-hop. My mind was elsewhere. To the extent that I had listened to it, I listened to gangster stuff that was heavy and hard. At one point I got really interested in the L.A. riots, and I decided to listen to South Central hip-hop. It’s dark; it seemed even more depressing than the depressing music I normally like. And I couldn’t take the politics. I’ve been writing about race for a long time, and there was a heaviness to that angry hip-hop that I couldn’t escape. Then I heard Kanye and realized, “Oh, hip-hop can be hilarious and high-spirited.” It blew my mind. I brought this up with Rick Rubin, and he was like, “You know, Kanye would consider that song a throwaway. He didn’t think of it as a serious song.” Which is even better, like, even the stuff he doesn’t care about is that good.

Malcolm Gladwell on the music in his life