German retailer chains Rewe and drugstore DM
were first to join the partnership.
A person needy of help gets an equal for each sold share product.
An unagitated, conventional and well crafted advertising. It takes full advantage of ‘only what’s needed’, both in design and copy. Seemingly conventional work by Germany’s unconventional ad agency Heimat. Well known for raising eyebrows and making noise for their client’s brands. In this case for the the Berlin start-up Share.
The assumed less restrained media expense contradicts the noble design principle of ‘only what’s needed’.