Sharefoods brand- and package design by Heimat, Berlin.

Sharefoods brand- and package design by Heimat, Berlin.

Sharefoods logo

 

Dm

Rewe

German retailer chains Rewe and drugstore DM
were first to join the partnership.

A person needy of help gets an equal for each sold share product.

Plakatwerbung

Billboard ad “Soap dispenser (soap spender) taken literally”.

share print ads

Print ad “Charity without ugly additives.”

Tv commercial

An unagitated, conventional and well crafted advertising. It takes full advantage of ‘only what’s needed’, both in design and copy. Seemingly conventional work by Germany’s unconventional ad agency Heimat. Well known for raising eyebrows and making noise for their client’s brands. In this case for the the Berlin start-up Share.

The assumed less restrained media expense contradicts the noble design principle of ‘only what’s needed’.

Read in full by Daniela Strasserin German language