Re:Brief by Google, directed by Doug Pray

 

 

Re:Brief by Google, directed by Doug Pray

 

 

Keith Reinhard

 

 

Aman Govil

 

 

 

 

 

 

An hour of your time and you will reach an understanding of how old world advertising works in the new world


If we were obsessed as much today with content and ideas as we are with technology, we would begin to make some progress.

Keith Reinhard, Chairman Emeritus, DDB Worldwide

 

 

The challenge right now has become not how many things we can come up with but what we can do without.

Aman Govil, Product Marketing Google

 

Credits

 

 

 

 

via only dead fish by Neil Perkin
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