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Edward Boches published a new story on Medium

 

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NY Times-Innovations Report

 

 

NY Times Innovation Report
applies to ad agencies, too

 

edardboches

The New York Times overvalues journalistic skills for digital hires and undervalues digital skills for journalism hires. Most ad agencies overvalue traditional creative skills for digital hires and undervalue digital skills for creative hires. The NY Times places too much emphasis on the front page and the home page. Most ad agencies place too much emphasis on television and traditional messages.

 

 

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