The New York Times overvalues journalistic skills for digital hires and undervalues digital skills for journalism hires. Most ad agencies overvalue traditional creative skills for digital hires and undervalue digital skills for creative hires. The NY Times places too much emphasis on the front page and the home page. Most ad agencies place too much emphasis on television and traditional messages.
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4 min read Edward Boches Media Mayhem NY Times NY Times Innovation Report applies to ad agencies too recruitment