Jeremy Bentom coined consequentialist moral reasoning utilitarianism in the 18th century


Learn the accomplishment of active life, take for your models not those people who spend their time on these petty quibbles but those who have a good livelyhood and reputation and many other blessings


Philosophy is a distancing, even debilitating activity. And you see this going back to Socrates. There is a dialog, Gorgias, in which one of Socrateses friends, Callaglis tries to talk him out of philosophizing. Callaglis tells Socrates, philosophy is a pretty toy. If one indulges in it with moderation at the right time of life, but if one pursues it further than one should it is absolute ruin. Take my advice, Callaglis says, abandon argument, learn the accomplishment of active life, take for your models not those people who spend their time on these petty quibbles but those who have a good livelyhood and reputation and many other blessings. So Callaglis is really saying to Socrates: “Quit philosphizing, get real, go to business school.” And Callaglis did have a point. because philosophy distances us from conventions, from established assumptions and from settled beliefs.¹


So does too much talk, too little rock in our economy in a time when conversation has ironically replaced advertising.


For today’s economy and communication practitioners to move on, it is good advice to establish a curriculum as universities do to maintain and reach their learning goals. A space where ideas for active campaigns can be exchanged for everyone to follow through and engage in the light of publicness. Alas, don’t keep your internal communication hidden behind firewalls, rather allow for general consent to eventually set in by making your agency’s thinking accessible so it can serve reasons to believe to gradually unfold organically. Let’s practice what we preach and continuously create new meaning for our own brand as well. Get your hands around what curriculums may look like over at Gay Gaddis Thinking.Go see BBH Labs for inspiration or Edward Boches creativity unbound from Mullen.


By listening to peoples conversations on the web, brands get to know their customers, talents get to know their prospective work places and vice versa.

The most intriguing phenomena occurring these days, is best described as naked communications. The impression we take home from one another by digital observations most likely surpassed the more blurred impression we get by actually meeting face to face. How come?


naked communications

When logged in or when always on, we exit our surrounding world and act from within our mind without distraction or bias from environmental influences. We act more true to our needs and ignore the world around us.


ignore everybody

Hugh McLeod book


Philosophy teaches us, and unsettles us by confronting us with what we already know.
It works by taking what we know from familiar unquestioned settings and making them strange.²


Philosphy estranges us from the familiar. Not by supplying new information but by inviting and provoking a new way of seeing.³


Once the familiar turns strange it is never quite the same again. Self knowledge is like lost innocence, however unsettling you find it can never be made unthought.⁴

¹²³⁴Excerpts from Michael Sander’s lecture
Ideas that do was coined by Gareth Kay from Goodby


  • Utilitarianism—Wikipedia
  • Jeremy Bentham—Wikipedia
  • Michael Sandel—
  • Social Business – An Agency’s Secret Weapon—T3 Think Tank
  • My Last Post – Some Things I’ve Learned at BBH—Ben Malbon, bbh labs
  • Michael Sandel: What’s the right thing to do?—TED
  • Ignore Everyone—read the first 25% of Hugh McLeod’s book


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