More andjelic upstart
Excerpt of a two year old interview with Ana Andjelic on IdeaMensch
One (of the original) 3 trends that excite you?
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- Human irrationality. People are super-irrational creatures, and they respond to the most subtle clues and information designs and the choices of others. I’d love this to be explored more in digital marketing.
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What is one business idea that you’re willing to give away to our readers?
Stop making things. This world doesn’t need any more stuff. It needs smarter systems. It needs better ways to connect things that already exist. Become obsessed with connections, all sorts of connections – useful, fun, unexpected, helpful, informative. Then think how to insert things into them so that you create something new.