Monster Mash is now Mum’s great comfort food
After 8 years of crowded lunch servings, Edinburgh’s Monster Mash eventually moved its core brand promise from mashed potatoes to the sausage
‘Excuse me waiter, my sausage looks pinkish’ Ah, yes indeed dear customer, at MUMS a pink sausage is the sign of a quality banger!
Excellent Cheeseburgers along Houston Street with Bob Crozier, kind London town invites by Matthew Mayes to a first tasting of terrible looking Brit sausages, and a visit of famous Monster Mash with daughter Elizabeth in Edinburgh left me with fond impressions on how food branding is done right.
Mum’s know best
It should be easier to identify the brand pillars and what attributes are important for SMB’s and which to toss aside by sitting down with the brand or business owner and determine a fitting webfont first. Today her digital footprint allows for a more precise evalutation and is as reliable as personal interviews. As always the truth is somewhere in between.
So yes, your client’s digital footprint may be more revealing than knowing your client in person.
Assumption as valuable as fact
Big data may be valuable for some things, people however are a reliably irrational beast and taking that into account gets you results more easily.