Tesla, the ev motor company that watched German made cars vanish in the rear mirror when it comes to stock exchange figures, doesn’t spend a dime on paid advertising, but a group of recent college graduates decided to make a video spot for the electric car brand anyway.
Munich Hofbräu had a couple of outstanding films done by students of Munich University for Film & Television, but didn’t get nearly the attention as does Tesla. Much deserved by both.
Exciting development of ideas that do*.
*”Ideas that do” was coined by Gareth Kay.