Everything gets a redesign
In January 2016, the iconic German home entertainment brand appointed Bodo Sperlein as Creative Director.
Young Sperlein must have internalized it early on. To get notable, historic manufacturers interested in his material knowledge and creative talent.
With his London South Bank Sperlein studio, he keeps creating new meaning for his brand. All while helping the historic manufacturer rejuvenate and gain refreshment. Not necessarily in that order.
As a result both companies enjoy significant international press coverage.
The initial website was leaning toward that of an upscale art- or household goods catalogue (see Manufaktum.de). The new website is more straight forward, immediate, fresh and more personal.
Design: Gunter Piekarski
Being consultants in their own right, designers sometimes are reluctant toward advice. Ross Gunter and Mateusz Piekarski got through to Bodo Sperlein though.
The new design does not dissolve into behavior on all accounts. It reads very well and positions Sperlein Studio. Brilliant copywriting.
- Increase traffic with social media strategies in place to integrate with the new journal section or dispose of it. It’s terrible.
- Bring the registration routine up to standard.
- Re-adjust the responsive design for window width 800px – 1920px.
- Take sales serious or dump the shop. Make it work and fun to operate.
English speaking nations are said to find serif-type more readable. The use of typography to help express a brand’s character and personality is obvious and strangely overlooked. Hint: The new logotype may offer itself as webfont for the sites’ copy text.
A one pager prevents the screen refresh when switching from one page to the other. The transition becomes seamless and allows a smooth user experience. I’m sure Squarespace can do this for you.
Bodo Sperlein Mateusz Piekarski Ross Gunter