When it comes to McDonald’s, TBWA Paris where consumed in thinking up the most minimalistic ads possible. This started in 2013 with extreme close-up photographs of the food, with close to no branding. A year later pictograms where introduced, as we have come to know them from looking at computer screens all day.
And now the food has disappeared altogether.
Aside from a few crumbs, all gone. Someone was quicker.
McDonalds McMinimal Tim Nudd