"Marketing is not messages, it's behaviours."

“Marketing is not messages, it's behaviours.”

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i don’t care about why people do things, i care about how they do them.

 

Long tail marketing is getting shorter.

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People have issues. Businesses offer solutions.

People have issues. Businesses are solution to issues.
Deck 7 from an andjelic presentation elsewhere

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The Guardian named Ana Andjelic, Head of Digital Strategy @Spring Studios a digital strategist to watch, George Parker named her a douchenozzle.

Should you wonder, a douchenozzle is something less than a douchebag. Gareth Kay brought the interview by Petar Vujosevic, Co-founder of GapJumpers to my attention. And now I know what can be done with Medium.

Read in full.