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“That’s why.” spouted out in a snotty Brit’s response, may also hold the answer to Erik Spiekerman’s question.

A failed opportunity in which the London Olympic committee is expected to send a strong signal and help our society find answers to the biggest question faced by the human race:

“What can possibly motivate people around the world to want to do what must be done?”

It is understood that in a pitch oriented environment of marketing specialists, the boldness and bravery of the industrial design with its youth orientation, inspired by an awfully dated and overused graffiti-street-culture was accepted in the boardroom.

“Don’t try and be me” would be a learned reaction of those it concerns and “Let me give it a try”. A massive crowd sourcing effort invokes a greater variety of interesting results of more relevance, besides kicking of an interesting conversation of a new asthetic emerging.

NA

Here’s an interview with James Bridle of the New Aesthetic by Huffington Post’s Robert Urquhart. And here’s an earlier entry of mine with a few NA visuals.

London has sparked major youth movements which changed the world’s society three times over (British invasion, Punk and today’s Hipster movement)

Citius, Altius, Fortius