Samsung Interlude

Giphy spoiler alert

Trailer of the feature film, scored by Michael Nyman in the following of the three minute ad (view further down).

Advertising is coming around to the idea that boring content might not be that boring after all

The spot delivered the first organic social trend for a domestic appliance ever in the U.K.. It already scored 6 million earned impressions. Also, the movie trailer has been viewed 1 million times in three days. The London agency Taylor Herring feel free to exhale.

Washing machine, the feature film

Washing machine, the feature film


The film chronicles the full cycle, moment by moment, of Samsung’s QuickDrive washing machine in a single long shot, scored by Michael Nyman. It brings the full glory of the wash, rinse and spin to the screen.

The film doesn’t premiere until Dec. 5 at Leicester Square’s Cineworld Theatre, or Dec. 6 on YouTube.

 

 

The single-shot spot aired during a complete ad-break takeover during the popular Gogglebox show.

 

Read in fullby Tim Nudd

 

 

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