The same holds true for design in particular usability in design.
Advertising Agency: Alch1m1a Adv, Milan, Italy
Creative Director: Raul Riccardo Pisani, Viviana Leveghi
Art Director: Raul Riccardo Pisani
Copywriter: Viviana Leveghi
Illustrator: Raul Riccardo Pisani
Raul Riccardo Pisani’s sweet prints, make for a brighter day in the name of humanity
It’s why I favour print and tv. It doesn’t consume your time and energy more than absolutely necessary while today’s interactive stuff if done right, sucks your cognitive surplus right out of you more often than not pretending to be in the name of humanity. Big brand’s make you work hard in their favour and online services even though convenient and always available use up more of your time, than what it took to do them on foot.
It’s what I experience every day in Germany, with it’s reputation of being a ‘service desert’ not so long ago, now transforming into badly done online services. It’s a usability nightmare.
Education and politics are to blame, not secretaries and administrators. How should they ever know what usability design is all about. Bring out your clubs for the miseducated designer and coders out there.
Right now, package design is getting there and developers will have to transform eventually.
Usability in European package design is slowly getting there. Now coders will have to follow suit and the entire education system will eventually get a grip on the importance of usability.
Source: I believe in advertising
Alch1m1a Adv Gioni’s: Spanking Italy Milan package design Raul Riccardo Pisani usability design