No disappointment with deceptive wanted ad
by German car manufacturer

Vorstellungsgespräch in Folge von Opel Amsterdam's Stellenanzeige.

Vorstellungsgespräch in Folge von Opel Amsterdam’s Stellenanzeige.

Issue
Opel had 15 vacancies in sales to fill in Amsterdam. And only four percent of the sales staff are women.
Lösung
J. Walter Thompson publishes 2 identical print and online ads. One as Opel and one as a fictional company (Jade).

  • Opel ad: 8 female, 76 male candidates.
  • Fictional ad: 41 female, 15 male candidates.

 

The very attentive source text author Peter Hammer did not miss out on the graphic gimmick, which reveals Opel as the source of the fictional logo turned upside down.

Fictional brand “Jade”.

Fictional brand “Jade”.

Fictional brand “Jade” turned upside down reveals Opel origin.

Fictional brand “Jade” turned upside down reveals Opel origin.

Read in full by Peter Hammerin German language