Drawing of the day: Jacques Cousteau
courtesy Patrick Moberg. All rights reserved





I too keep waking up as though haunted by a recurring bad dream from the past, that of image being everything.


7 things any brand or person in the communication industry can do to salvage theirs:


  1. steal the best use case and ask, can it be modified

  3. always stay ahead of the game with ideas that do

  5. while everyone is doing conversations do a campaign

  7. if in business to business make yourself understood by the general public

  9. don’t let the truth get in the way of success

  11. return with a solution if you don’t have an immediate answer

  13. stand on long legs if you want to go pee with the big dogs