Drawing of the day: Jacques Cousteau
courtesy Patrick Moberg. All rights reserved


 

 

 

 

I too keep waking up as though haunted by a recurring bad dream from the past, that of image being everything.

 

7 things any brand or person in the communication industry can do to salvage theirs:

 

  1. steal the best use case and ask, can it be modified
  2.  

  3. always stay ahead of the game with ideas that do
  4.  

  5. while everyone is doing conversations do a campaign
  6.  

  7. if in business to business make yourself understood by the general public
  8.  

  9. don’t let the truth get in the way of success
  10.  

  11. return with a solution if you don’t have an immediate answer
  12.  

  13. stand on long legs if you want to go pee with the big dogs

 

 

 

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