Ikea had a great reaction to Balenciaga making a $2,145 Version of its 99-Cent blue bag
Balenciaga had just launched its sales of their blue bag. It curiously resembles the standard shopping bag used by Ikea.
If it says Ikea on it, or Balenciaga, makes a price difference of 2,144 US Dollars. At the urging of its agency partner Acne, Ikea whipped up a „Original”-print ad. wie Tim Nudd für Adweek berichtet.