It was once the trademark of Hal Riney‘s agency to help with focusing on the product by removing the background and other distracting stuff from the product shot and its copy. To all I know, the term, iconographic ad was coined by their creative concentration on what’s important and makes it easy on the reader.
Today it seems to become a necessity to help consumers with decreasing attention span, focus on anything by oversimplification or by reinventing the product and transform it into an iconoclast. Louis Vuitton achieves this by bringing fine art and commercial product together. As you see here, it’s Jeff Koons iconoclastic art brought together with the emblematic Louis Vuitton Monogram flower to get bypassers to stop and pay attention.
Iconography also lends itself to multi channel marketing or as I would still like to call it, integrated marketing. Louis Vuitton get’s the attention of the art world, write-ups in acclaimed art journals, mainstream mags and increased attention by the fashion media. That’s three channels that are united, social media not counted as something seperate. But you’ll see lot’s of this popping up on instagram and the blogosphere.
Ben Frost Hal Riney Jeff Koons Louis Vuitton Stuart Elliott