Jony Ive’s redesign for IOS followed by OSX may be the most influential design in the early 21. Century.
German Otl Aicher’s unique flat iconography for the 1972 olympic games in Munich inspired Apple Designer Jonathan Ive, however the later are not seen as unique but as childish, inconsistent und poorly executed.
Erik Spiekermann, another well reputed German designer wishes that Apple knew how difficult Helvetica Light is to read. Try & distinguish between l, I, 1, I. QED. And I like to add it’s no becoming match for the type used for copy.
Well thought out and aiming at efficiency, flat design is easy and time saving on handling. Otl Aicher’s iconography ows its reputation to its uniqueness. It’s immediately understood what each icon stands for, while Windows and Apple icons offer room for improvement regarding their readability. What does the white dot in the green rectangle stand for in the following display of iOS In The Car? Quick.
flache Gestaltung How flat design is preparing iOS for the gadgets of tomorrow iOS iOS in the car iTV iWatch John Brownlee OSX Otl Aicher UID UX