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How did McCANN’s Mastercard claim get into this Swisscom ad by Heimat?

March 17th, 2017

 

 

Swisscom Snow Tweets

Snow Tweets in support of competitors at this year’s
FIS Alpine World Ski Championships.

 

 

 

 

Swisscom ad
In a way, it’s a smaller-scale version of Hyundai’s “A Message to Space”. Robotic snow-blowers carved out a specially designed font and single-line artwork in the powder. The messages were drawn from fan submissions via Twitter. A slope equivalent to 16 football fields in the Engadin Alps near St. Moritz, is visible from up to two miles away. The last word in this commercial have gold, 2 silver and 2 bronze medal winner Wendy Holdener. And Mastercard with: “priceless”.

 

 

Knowing that all those people
stand behind you is priceless.

. Read in fullby Gabriel Beltrone

 

Swisscom ad

 

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