In a tv documentary it said, the human brain won’t pay much attention to what it can identify as known. It get’s filtered out and won’t get much if any attention. No stimulus here.
It makes sense, otherwise the people’s heads would fill up and won’t function as needed much longer.
Vodafone’s ad contradicts a growing awareness in the early 21. century that striving for higher, fastet, further, no longer is of good use and… inspires.
altius citius fortius Higher faster further Marco Saal Superlative transformer Vodafone Vodafone campaign 2013