A new logotype for Bodo Sperlein, London

Shortly before Maison & Objet in Paris, Bodo asked me to come up with an enhanced, somewhat more significant typeface for his London based design consultancy. A visit to an exhibition by name of ‘typography of terror’ got him all fired up and I furnished a couple constructivist mood boards which where really, quite the opposite of what his brand conveys.

The consultancy is doing very good, quietly expanding into the Asian market.

Bodo is a horribly energetic whirlwind, yet the consultancy’s corporate identity is the other extreme. Low key. Unobtrusive. Classic, Art school.

Why fix it if it ain’t broken…

Technically savvy Chris, who has recently moved on, had already helped make the site sociable by partially integrating it with the wordpress cms platform as was discussed during a phone call last year.

Now it is on Charly to have fun with the enabled technical possibilities.

Instead of adding noise to the logotype, that may somewhere down the line prove a disturbance, I decided to change the general look and feel (emphasis on feel), but with a difference, that of saving the consultancy and its team the investment in time or money.



Hideko is a visually unique font that has the essence of both serif and san-serif fonts through integrating the body structure of san-serif while retaining the calligraphy from serif. Hideko was inspired by synthesizing Japanese calligraphy and western letters. During the process of creating Hideko, typographer Khaito Gengo attempted to make a font only for oriental use, but the result is a font with versatile uses.

Hideko by Khaito Gengo

Hideko Light by Khaito Gengo


Bodo masthead Hideko and Hideko light



Delice Pudding BowlHideko on White Sculptural

brand site with Hideko font

brand site with Hideko font made sociable

Choose either of the above to enlarge and select here to open the current site in another browser window and have a side by side comparison.

Bodo Sperlein on Pinterest

Bodo Sperlein on Twitter



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