© ACEA, Photo: Ricardo Pinto.
Massive comeback. This is great. America’s Cup has been returned to the main land. And for the first time, sailing got massive tv coverage all around the world, courtesy of digital aids bringing regatta sailing closer to the general audience. A win win situation where to the victor go the spoils.
“GREAT AMERICAN COMEBACK” also headlined my work for Victors & Spoils a couple weeks ago, which briefly made it onto the shortlist of a crowdsourcing contest on behalf of a brand that needed to be returned to memory and be given meaning in the new world. Courtesy of Ari Levi. Thank you.
A first effort to replace ideas with insights of great relevance thereby creating momentum as we see it happen here.
Alas, my sixth attempt to get important work in front of an important client failed and is a great disappointment.
Here’s another great read on the topic of my endorsement.
@OracleTeamUSA #americascup #cupbattle Amrerica's Cup Ari Levi Bill Saporito crowdsourcing Great American Comeback John Winsor Rana Foroohar Ricardo Pinto Victors & Spoils