70's NYC Transit Authority Graphics Standards Manual was a ring binderStandard ring binder for the graphics standards manual of 1970

 

NYC Transit Authority Graphics Standards Manual

 

 

The keyword for design
is composed of the words
kindergarten
and clarity

What graphics designers strive for, reaches far beyond the extend of the New York subway system, into our time dominated by mobile devices and usability design. The rediscovery of not too simple simplicity is eating the world.

The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark’s Massimo Vignelli and Bob Noorda, reissued as a full-size book.. Kickstarter helps Jesse Reed and Hamish Smyth get their project off the ground.

 

 

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