You’re right. Same difference (laughter). During the later years, editors get lost in less unique title imagery, rigid portrait photographs as titles used to be a more reliable treat in the past.
News mag “Der Spiegel” relies heavinly on keeping the focus on content. The transformed design must resolve in behavior, that of easier to grasp headline news and content the mag has a reputation for. More white space separating the page elements resolves in an improved big picture and clarity for the reader. Old typographic rules are back.
Change hurts, not this one though: Three additional incentives on the cover to have potential buyers look inside, a new index, more orange, less red. A more airy reading experience. If you expected something different or more, you don’t know ‘Der Spiegel’. The beacon of German quality journalism never tried to chum up to the spirit of the times. It was defined in much of the contrary. Contentiously, oppositional, opinion-strong, but always consistently focused on content. Consequently the layout is its manifestation. Anything but a lifestyle-magazine. Der ‘Spiegel’ is part of the founding myth of the Federal Republic. Not many of these orientation serving institutions are left in today’s lip serving media landscape.
As announced by editor in chief Wolfgang Büchner five months ago and executed by Art Director Uwe C. Beyer transformed design, is best practice, and stimulus for general spring cleaning of the German media landscape.
"Der Spiegel" gets spring cleaning Advertising Age German news magazine Guardian neutral and trust worthy news media New York Times Oliver Zacharias-Tölle Philipp und Keuntje spring cleaning Spring cleaning may invoke a more responsive SZ Superpaper transformed design Uwe C. Beyer Wolfgang Büchner