GENERAL ORDERS No.9
When each generation finds itsself in unfamiliar surroundings.
When an end comes to that which gives comfort.
When what was lost by the father is lost by the son.
Could it have been some other way?
When in need of contemplation go get done with it and be back after watching some great cinematography here. It will take you less than 3 minutes. “Empathy works”, said my colleague, Matthew Mayes and went on about his business.
Out of nowhere came – in midst of make sense marketing insights of BBH LABS – the sounding voice of a bird singing after midnight and long before dawn, posted by Jim Carrol, chairman of Bartle Bogle Hagerty in London. And yes, I too can hear it.
Deer trail becomes indian trail becomes county road.
People wanted faster horses from Henry Ford back then, not cars. Today people would like to pretend that human intervention is happening outside of nature. Think again. With humans being part of nature, even Fukushima must be considered a natural if not devastating outcome. The documentary however is called General Orders not General Motors.
In Jim Carrols’ words: ”It is reassuring to consider that, as we run at the future, we may be taking the the wildlife with us…”
In coping with humanity’s accelerating metabolism, it is highly recommendet to learn from nature as nature is learning from us. Just need to watch the crow leisurely cross the street on a busy road or London’s migrant foxes that have long since given up the tedium and conservatism of rural life for the bright lights and diversity of the metropolis as Carrol’s post explains.
The best metaphor perhaps was long served up by bionic man, Gareth Kay in what advertising can learn from the mating habits of birds.
In leaning on more of Jim Carrol’s kindly hearted words: “I have always liked the idea that change is a social, collective thing. That we like to change together, that we are reassured by community even when that community is evolving in different directions.”
Bionic advertising references:
- The Birds That Sing At Night—Jim Carrol, BBH Labs
- What the ad industry is learning from nature—Mark Sargent, New Advertising
- Hegarty on Advertising: Turning Intelligence Into Magic—Mel Exon, BBH Labs
- Don’t Forget the “I” in “T”: On Recommitting to Specialism—Mel Exon, BBH Labs
- One Life—Cindy Gallop’s 3 min. manifesto
On bringing back the magic: