Full menu explorer
Color. Clarity. White space. Typography. It’s the visual balance driving any good art exhibition or magazine. But we’re not talking about either today. We’re talking about the McDonald’s Full Menu Explorer. It’s the complete McDonald’s menu, laid out entirely on a single page of their website.
Brilliant how McDondald’s stole the sales promotion from bodegas – displaying their food offers on crappy fotographs wrapped in transparent foil around the service window or outside wall – with digitally systematised remastering.
Fast Company’s CoDesign celebrates McDonald’s full menu explorer as „info graphic of the day”.