In the far past there has never been much of a difference between the culture and business approaches of a New York agency from one in Germany.
The same seems to hold true for startups to and fro.
As many people living in Germany, I have been witnessing the break though of Zalando by way of tv ads and little involved media articles.
The deal team of the IPO, Boris, Jan, Michael and Birgit
Admitted, I hated Zalando, even though I knew, the only way this country will ever come to terms with the post-digital age, despite its decade long persistent attempt to dismiss any change in consumer behavior as a fad, was by way of e-com. E-com is where the money goes, it forces German developers and designers to adapt to proper UX attire.
We did a 16 hours press trip early 2013, driving up all locations in one day. This is lunch break (15 minutes).
The lecture of Boris Radke’s post changed much of my prejudice. I still hate Zalando, but can’t deny a warm and fuzzy feeling for the team behind Zalando.
I love these seemingly honest and naiv posts providing backstage insights and how they spread hope.
Zalando in numbers: about 3 billion Euro in revenue, 3%+ EBIT, listed MDax company, valued at about 8 billion Euro, 10.000employees, over 75.000 m² office space, 3 warehouses in operation and 1 being build.
@borisontherun @Zalando_Press #Boris5yrsZalando E-Com Europe Five years with Europe’s No. 1 e-com company @Zalando Startup truth well told