Five years with Europe’s No. 1 e-com company

 

 


 

Recommended 9 min lecture

 


 

 

In the far past there has never been much of a difference between the culture and business approaches of a New York agency from one in Germany.

The same seems to hold true for startups to and fro.

As many people living in Germany, I have been witnessing the break though of Zalando by way of tv ads and little involved media articles.

 

 

The deal team of the IPO, Boris, Jan, Michael and Birgit

The deal team of the IPO, Boris, Jan, Michael and Birgit

 

 

Admitted, I hated Zalando, even though I knew, the only way this country will ever come to terms with the post-digital age, despite its decade long persistent attempt to dismiss any change in consumer behavior as a fad, was by way of e-com. E-com is where the money goes, it forces German developers and designers to adapt to proper UX attire.

 

 

We did a 16 hours press trip early 2013, driving up all locations in one day. This is lunch break (15 minutes).

We did a 16 hours press trip early 2013, driving up all locations in one day. This is lunch break (15 minutes).

 

 

The lecture of Boris Radke’s post changed much of my prejudice. I still hate Zalando, but can’t deny a warm and fuzzy feeling for the team behind Zalando.

I love these seemingly honest and naiv posts providing backstage insights and how they spread hope.

 


 

Zalando in numbers: about 3 billion Euro in revenue, 3%+ EBIT, listed MDax company, valued at about 8 billion Euro, 10.000employees, over 75.000 m² office space, 3 warehouses in operation and 1 being build.

 

 

Share on StumbleUpon61Tweet about this on TwitterGoogle+0Digg thisShare on LinkedIn1Pin on Pinterest0Email to someoneShare on Facebook0