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Fifteen things Charles and Ray teach us

May 26th, 2012



 
Ray Eames



Charles Eames

Fifteen things Charles and Ray teach us


  1. Keep good company
  2. Notice the ordinary.
  3. Preserve the ephermal.
  4. Design not for the elite, but for the masses.
  5. Explain it to a child.
  6. Get lost in the content.
  7. Get to the heart of the matter.
  8. Never tolerate “O.K. anything.”
  9. Rembember your responsibility as a storyteller.
  10. Zoom out.
  11. Switch.
  12. Prototype it.
  13. Pun.
  14. Make design your life. (And life, your design.)
  15. Leave something behind.
  16.  

    Don’t let this consolidation distract you from true insights (load PDF here).

    Gareth Kay tweated the Eameses yesterday, something that didn’t go unnoticed by Neil Perkin .

    Meanwhile, Seth Godin poked at the last of Eameses’ things here.

    Eames: the architect and the painter, my entry from last year.

     

     

Categories: design, new advertising

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