Advertising is dead and back to design is the way to go. Materialised solutions are in demand as people get tired with intangibles by which the flood of how to books and marketing consultants are an indicator of. What the design industry needs now is reinsurance with graspable, material solutions, hands-on graphic design delivers. However digital hence immaterial this may be.
He believed that his corporate clients should portray themselves truthfully and through plain speaking; he would have been unsympathetic to today’s cult of branding as a cloak of evasion and a tool for spin and hype,
Successful labels in demand do quite the opposite.
When on a paddock you want contact to the ponies, don’t approach them. Be by yourself, soon the ponies will come looking for you.
Adrian Shaughnessy bionic advertising Carey Dunne design FHK Henrion graphic design the complete designer