After years of courting the nation’s biggest advertisers, Facebook is going after the 99%.
That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers.
These small and mid-sized businesses don’t have Facebook account reps and are left to figure out Facebook advertising for themselves.
25 million small businesses have an account on Facebook. Travelling freelancers such as book authors, may be better served with a Facebook account instead of maintaining their own blog.
For a whole lot of people Facebook (Amazon, EBay) is the internet.
Whatever works. We’ll see…
Facebook’s SMB council
Facebook is borrowing from its big brand and agency strategy in one respect. It’s formed an SMB Council comprised of 12 businesses, a structure that’s reminiscent of its Client Council that includes chief marketers from P&G, Coke, Walmart and Unilever among its members. With both groups, Facebook solicits feedback on how its products can be improved. (For the big spenders, it also gives a peek at what’s on the product roadmap.)
One of the council members, plumber Jeff Morgan from Kansas City is also thinking about potentially setting up a side business of Facebook classes. He invest $300 every month into facebook and makes makes $2,000 a week in service calls that originate from their Facebook page.
Its page is a mix of content, including employee spotlights, dog photos, and a recent shot of the dispatcher dressed as the Kansas City Royals mascot to celebrate baseball’s opening day.
“About one in every 10 posts is about plumbing,” he said. “Other than that, we do stuff about puppy dogs and unicorns.”
bookstores Cotton Delo Dan Levy developers Direct response advertisers Eagle Theaters enlists Facebook wants to turn 25 million small businesses into advertisers Jeff Morgan Jim Donio lawyers Morgan Miller Plumbing restaurants SMB SMB Facebook